ACCELERATING INSIGHTS DRIVEN VALUE CREATION
UNDER UNCERTAIN BUSINESS CONDITIONS
Transform83 specializes in discovering and validating real-world customer insights and relentlessly translating them into strategic value for both your customers and your business.
OUR CORE COMPETENCIES
Customer Opportunity Development - Deep Discovery and Validation of Real-World Customer Insights
We have over 20 years of experience in insights discovery and validation, using ethnography, jobs-to-be-done and exploratory research to uncover deep and rich human insights. Crucially, we don't stop at discovery; we rigorously validate these insights to surface unmet needs of underserved segments and ensure they represent the real world experience of your customers - not your A.I. research, not your opinions or assumptions.
Relentless Transformation of Customer Opportunities into Business Value
Even the best customer insights do not guarantee business success. We have extensive experience in translating customer insights into customer and business value - and enabling your organization to accelerate insights driven, evidence based decision making. We use lean strategy development and strategic validation to identify and stress-test the most important , strategic value creation assumptions across growth strategy, product development, commercial strategy, go-to-market strategy as well as pipeline and portfolio development.
In essence, Transform83 is the engine that accelerates the translation of deep customer insights into desired business results, ensuring every initiative is grounded in real world evidence and relentlessly focused on demonstrating value for customers and the business
Customer Discovery &
Opportunity Development
We discover and validate real world, highly contextual customer insights and jobs-to-be-done, surface unmet needs and underserved segments that can be targeted for value creation
Tags: ethnography, jobs-to-be-done, customer journeys, workflow map, persona design & validation, opportunity & attitudinal segmentation, customer targeting strategy and tactics, customer opportunity portfolio
Design & Facilitation of Workshops, Sprints, Accelerators
We have extensive experience in the design and facilitation of workshops, sprints and bootcamps as well as with building, implementing and running incubators and accelerators.
Corporate & Venture
Strategy
Translating unmet customer needs into value for customers and the business is rocket science. For over 10 years, we’ve developed and refined a lean strategy process that allows you to translate customer insights growth strategies.
Tags: lean strategy, product, commercial, go-to-market, How to Play - Compete - Win, strategic growth paths, business model portfolio, roadmap, pipeline
Coaching &
Mentoring
We go beyond advice. We empower your leaders and teams by building capabilities across insights, strategy, testing and experimentation. We train, coach and mentor through lean, evidence based learning and “just-in-time” skill development.
sERVICES
Solution-Fit & Market-Fit Acceleration
We co-develop with you the most critical, business model driven value creation assumptions and use an experimental stress-testing approach to demonstrate that value is being created for your customers and for your business.
Tags: business model design, business experimentation, job-to-be-done value proposition, hypothesis design & testing, go-to-market validation, customer value validation
Corporporate
Transformation
Most change initiatives fail to meet desired business objectives. With over 20 years experience in corporate transformation, we enable lean, outcome, and culture-driven transformations. Our focus is on designing “governance & operating model fit” while building “right skills - right time - right people” capabilities.
WHAT CUSTOMERS SAY
“As a coach, Marco challenged us (IVD startup) to quickly evaluate the business model strategy by using a structured approach with non-leading questions. We benefitted from his experience by pointing us towards topics we did not think about yet. In the end we got non-obvious, tactical recommendations for guiding our product and value proposition towards the different stakeholders. His startup coaching approach is extremely productive and we can highly recommend him as a coach & mentor.”
-Jakub Slawinski, Startup Co-Founder, Max-Planck Institute
“The team gave us 3 building blocks that allowed us to build one of the most robust, evidence based business model pipelines in record time: the customer insights portfolio, a lean strategy approach and a hybrid accelerator program driven by internal venture teams and startups”
-Joao Rodriguez, International Business Leader
Let’s Walk the talk
We’re eager to explore opportunities for how we can accelerate value creation for your customers, for your organization and for your venture.