We help corporate innovation teams discover what customers actually need — and build strategies that turn those insights into revenue
Transform 83 is an innovation strategy firm that helps corporate innovation leaders translate deep and rich, validated customer insights into growth strategies that survive first contact with the market — using a battle-tested Discovery & Lean Strategy framework - not more research, not more ideas!
The Research isn’t the Problem
You followed the process: in depth interviews, quantitative studies, market segmentation and rigorous testing. Yet, despite all that data, you’re still uncertain:
Whether you are truly addressing the most underserved customer jobs-to-be-done with the right solution at the right moment of demand.
Whether your strategic roadmap will actually drive the commercial outcomes you need to achieve.
Whether you are burning capital on "me-too" offerings that fail to provide a distinctive competitive advantage.
These aren’t failures of research or product design—they are symptoms of a translation gap. This is where corporate resources are wasted and growth initiatives hit a wall:
The disconnect between what your customers actually need - and the value you promise and deliver that incentivizes them to switch, pay and stay.
The disconnect between your high-level strategic plan and your actual traction and performance in the market.
That's where most initiatives stall. And that's exactly what we fix.
Customer Discovery &
Opportunity Development
Not more research - but validated insights.
We discover and validate real world, highly contextual customer insights and jobs-to-be-done, surface unmet needs and underserved segments that can be targeted for value creation.
ethnography, design research, jobs-to-be-done, customer journeys, personas, validated opportunity segmentation, customer targeting strategy, customer opportunity portfolio
Workshops, Sprints, Bootcamps, Accelerators
No urgent collaboration, no progress.
Our workshops, sprints, bootcamps are timeboxed, high intensity collaboration increments that get the best out of your teams - to truly accelerate progress toward your most ambitious business goals.
virtual & on-site workshop, customer immersion workshop, customer & business experiment sprint, business charter workshop, business model design sprint, lean strategy sprint, go-to-market & war-game bootcamp
Lean Strategy Development
& Validation
Customer insights don’t deliver growth.
That’s why we help you design and battle-test your customer opportunity driven strategy to increase the odds that you achieve your growth ambitions.
lean strategy, product and go-to-market strategy, strategy How to Play -Compete -Win, strategic growth path, business model portfolio, validation roadmap, solution & business model pipeline
Training, Coaching &
Mentoring
Processes, tools, methods, data don’t do the innovation work.
That’s why we focus on building “just-in-time” competencies so you can apply “the right skills at the right time” with the right mindset to accelerate your growth initiatives.
strategy training, customer discovery & validation training, growth board training, investor pitch & demo coaching, transformation & change management coaching, team and leader mentoring
Our Approach
Our Customer Opportunity Development & Lean Strategy framework helps you:
1. Identify and prioritize your customer’s underserved jobs-to-be-done and translate them into testable growth-, business model-, product-, and go-to-market strategies.
2. Develop roadmaps for stress-testing the most critical customer and business hypotheses before any major investment is wasted.
So you only build and scale what the market validates!
Our Services
Solution-Fit & Market-Fit Acceleration
Testing solutions does not mean you have evidence or business success.
We guide your actions to design the right customer and business hypotheses - and test them right to stop or accelerate your initiatives with confidence.
business model design & stress-testing, business experimentation, go-to-market validation, customer-fit validation, traction validation, evidence generation plan
Corporate
Transformation
Many business transformations fail and are a waste of human & financial capital.
We help you to design, test and implement transformative capabilities focused on “right skills - right time - right people”.
customer transformation, insights engine implementation, end-to-end value creation design, business transformation, governance design, target operating model design, transformation readiness assessment
What Customer Say
“As a coach, Marco challenged us (IVD startup) to quickly evaluate the business model strategy by using a structured approach with non-leading questions. We benefitted from his experience by pointing us towards topics we did not think about yet. In the end we got non-obvious, tactical recommendations for guiding our product and value proposition towards the different stakeholders. His startup coaching approach is extremely productive and we can highly recommend him as a coach & mentor.”
Jakub Slawinski, Startup Co-Founder
Max-Planck Institute
“The team gave us 3 building blocks that allowed us to build one of the most robust, evidence based business model pipelines in record time: the customer insights portfolio, a lean strategy approach and a hybrid accelerator program driven by internal venture teams and startups”
Joao Rodriguez
International Business Leader