Accelerating Insights Driven Value Creation
Under Conditions of Extreme Uncertainty
Transform 83 specializes in discovery and validation of real world customer insights - and relentlessly transforming them into value for your customers and your business
Our Core Competencies
Translation of Customer Insights into
Customer Value & Business Value
Discovery & Validation
of Customer Opportunities
With over 20 years of experience, we specialize in discovering and validating deep and rich customer insights with one goal: to increase the likelihood that you target the right underserved jobs-to-be-done of the right customer segment at the right time for value creation and growth.
We help you identify and deeply understand your customer’s most underserved emotional and functional jobs-to-be-done, their life experiences, daily challenges, dreams, fears and aspirations - so you can answer one of the most important customer questions to accelerate your value creation initiatives:
“Are we targeting the right unmet needs/jobs-to-be-done of the right customer at the right time to achieve our value creation ambition, and if yes, how do we know that?”
Customer insights and jobs-to-be-done alone don't guarantee success. We translate validated customer insights and jobs-to-be-done into value using our proven, adaptive frameworks like Lean Strategy, business and traction modeling, and lean experimentation. We accelerate evidence-based progress toward your value creation and growth ambitions, guided by the following question:
"What is our strategy for delivering customer value and achieving desired business outcomes, and how do we know the strategy is valid and delivers desired customer and business value?”
Customer Discovery &
Opportunity Development
We discover and validate real world, highly contextual customer insights and jobs-to-be-done, surface unmet needs and underserved segments that can be targeted for value creation.
Tags: ethnography, jobs-to-be-done, customer journeys, workflow map, persona design & validation, opportunity & attitudinal segmentation, customer targeting strategy and tactics, customer opportunity portfolio
Workshops, Sprints, Bootcamps, Accelerators
We have extensive experience in the design and facilitation of workshops, sprints and bootcamps as well as with building, implementing corporate and startup incubators and accelerators.
Tags: customer immersion, design sprint, business charter, business model design, lean strategy sprint, go-to-market bootcamp
Lean Strategy Development
& Validation
Translating unmet customer needs into value for customers and your business under conditions of extreme uncertainty is rocket science. For over 10 years, we’ve developed and battle-tested our customer opportunity driven Lean Strategy framework to increase the odds that you achieve your growth ambitions.
Tags: lean strategy, product & commercial strategy, go-to-market, How to Play - Compete - Win strategy, business model portfolio, validation roadmap, pipeline
Coaching &
Mentoring
We go beyond advice. We empower your leaders and teams by building capabilities across insights, strategy, testing and experimentation. We train, coach and mentor through lean, evidence based learning and “just-in-time” skill development.
Tags: customer immersion, design sprint, business charter, business model design, lean strategy sprint, go-to-market bootcamp
Our Capabilities
Solution-Fit & Market-Fit Acceleration
We co-develop with you the most critical customer and business model driven value creation assumptions and use an experimental stress-testing approach to either accelerate value creation or to kill investments that don’t demonstrate customer value or business value.
Tags: business model design & stress-testing, business experimentation, go-to-market validation, customer-fit validation, traction validation
Corporporate
Transformation
Achieving new growth ambitions requires transformative actions. We enable lean, outcome and culture-driven transformation. Our focus is on designing “governance & operating model fit” while building “right skills - right time - right people” capabilities.
Tags: customer, business model, governance, operating model, end-to-end value creation process, readiness, transformation & capability assessment
What Customer Say
“As a coach, Marco challenged us (IVD startup) to quickly evaluate the business model strategy by using a structured approach with non-leading questions. We benefitted from his experience by pointing us towards topics we did not think about yet. In the end we got non-obvious, tactical recommendations for guiding our product and value proposition towards the different stakeholders. His startup coaching approach is extremely productive and we can highly recommend him as a coach & mentor.”
Jakub Slawinski, Startup Co-Founder
Max-Planck Institute
“The team gave us 3 building blocks that allowed us to build one of the most robust, evidence based business model pipelines in record time: the customer insights portfolio, a lean strategy approach and a hybrid accelerator program driven by internal venture teams and startups”
Joao Rodriguez
International Business Leader