Our Story - Our Principles
People Insights
#1
Be Over-Committed
to Understanding People
Fundamentally understanding real world people, their needs, challenges, dreams, fears, aspirations and life experiences, must guide a company's ambition, actions and behaviors to create value! Real world, deep, rich and validated customer insights are your fuel to accelerate value creation!
Customer Value
#2
Be Relentlessly
Customer Value Driven
Being relentless on creating value for customers by satisfying unmet needs of underserved segments is the ultimate mindset and behavior for creating sustainable value for the business!
Our Guiding Principles
Our approach to accelerate value creation is guided by 5 principles - while we highly appreciate frameworks, tools, processes and methods, we hold ourselves accountable to principles and let them guide our actions and behaviors - especially in times of extreme uncertainty and pressure.
Business Value
#3
Be Strategically
Business Outcome Driven
Delivering sustainable value to the business must be the ultimate goal. It is the result, of being strategic on targeting the right needs of the right customer with the right solution - better, faster, more cost effective. While delivering value to customers does not guarantee business success, being average guarantees long term business failure!
Culture Power
#4
Be a 24-7
Culture Developer
Achieving ambitious customer and business objectives is a result of a company’s ability to develop, shape and continuously adapt its culture and mindset to the real world conditions - and strive for “culture - ambition fit”. While culture fit does not guarantee business success, poor fit guarantees failure!
Speed & Skill
#5
Be a Rock-Star
Learner
Rapid, systematic and evidence based learning while translating learnings into opportunities for value creation increases the chances of business success. It’s the ultimate competitive advantage in uncertain business and market environments.
Hi - I’m Marco.
I help corporate teams, business leaders and startups to accelerate progress toward their ambitious business goals in uncertain market and business environments.
Founder Story
For over two decades, my professional journey has been guided by one ambition: to relentlessly accelerate value creation for customers and translate that into business value.
My journey is rich with deep learnings from both the corporate and startup worlds as well as from my life as an athlete. I've been a firsthand observer and architect of countless business and cultural transformations—experiencing both significant failures and notable successes.
One of the key take-aways: in times of extreme business uncertainty, success is enabled by an organization's ability to rapidly adapt to the real world conditions and achieve "capability-ambition fit." This means fostering a "high performance learning culture" and adopting the right skills "just-in-time" to ensure the organization learns faster, more effectively and more evidence-based than the competition.
Recognizing that my experience, approach and mindset resonated with many professionals, I founded Transform 83 - a network consisting of subject matter experts, partners, consulting firms und academic institutions. Our purpose is clear: empowering corporations, ventures, and individuals to relentlessly accelerate value creation for customers, communities, the business, and investors.
Today, my mission is to fully dedicate my experience and learnings, combined with the extraordinary expertise of my partners, to accelerate value creation for your customers and for your business!
Stratos is a global customer research & experience design agency headquartered in the US and specialized in human centered design. Transform 83 and Stratos offer the following services:
Customer recruiting
Insights discovery using exploratory research, co-creation, ethnographic research, design research
Experience prototyping, journey mapping, persona design
Qualitative testing & experimentation
Customer deep dive immersion
Training, capability building in insights discovery, prototyping, system design
The University ZHAW is a Research & Development center that offers expertise and research across business management and applied science. Transform 83 has worked with Dr. Martin Feuz on innovation research, student projects as well as capstone projects for corporations. Transform 83 and ZHAW offer the following services:
Research projects for corporations
Access to academic expertise across business, marketing, technology
Access to academic partners
Partners and Network
We accelerate your value creation efforts by working together with the most experienced, senior subject matter experts across customer insights, corporate innovation, venture design, digital transformation and many more.
MATTER Health is a US based health care startup Incubator & Accelerator with over 300 healthcare startups and access to the US healthcare system with an extensive network of patients, providers, payers and university hospitals. Transform 83 and MATTER offer the following services:
Access to US health care system, patients, healthcare professionals, payers, clinics for discovery and market validation
Pilot studies with US based providers, payers, University Hospitals
Patient, Payer, Physician panel sessions
Corporate Accelerators & market entry bootcamps
Startup introductions
Purdue University is one of the top ranked US innovation research universities.
Transform 83 and Purdue offer corporations access to research projects across innovation, manufacturing research, technology development as well as access to partnerships with US based startups and corporations.
Access to US based academic research and capstone projects
Access to US based innovation network
Access to technology development and manufacturing infrastructure and expertise
Access, evaluation, development of AI technologies
Leanstack is a venture design firm, enabling startups and corporate ventures to design, develop and validate business models. We have been working with Ash Maurya for over 10years, leveraging his extensive expertise in venture design.
Ash Maurya is our partner for implementing and scaling business model design and building validation skills and capabilities. Leanstack offers a scalable toolbox and process called leanspark.ai for corporate innovation teams that engage in continuous innovation.
mHub is a US based HardTech Innovation Center in the heart of Chicago. mHub has extensive experience and a sophisticated infrastructure for corporations and startups that pursue manufacturing innovation and partnerships. mHub offers access to the US HardTech ecosystems, partners as well as talent. Transform 83 and mHub offer the following services:
Manufacturing research, development and prototyping capabilities
Access to manufacturing and tech ecosystem, corporate partners and startups
Access to expertise, training in HardTech as well as venture building